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About Us

Who We Are and
What We Offer

deBebians was founded by two GIA Graduate Gemologists to provide quality jewelry and excellent customer service all for a great value. We ship all of our products fully insured and with a 30-day money back guarantee.

Unbeatable Selection

deBebians offers a wide variety of jewelry in most metal types. This means that no matter what you are looking for...we have it! If you do not see exactly what you are looking for, remember that we are only a phone call away at 1-877-472-2700 or 1-213-627-1300, or e-mail us at

Exceptional Value

At deBebians, we work hand in hand with direct diamond importers and manufacture most jewelry ourselves. Cutting out the middleman allows us to keep prices low and pass these incredible savings on to you.

Expert Guidance

deBebians has very knowledgeable customer service representatives, including three GIA Graduate Gemologists, always on hand. We are here to help with every step of the buying process. Our goal is to make this process as enjoyable and stress-free as possible.

Free Shipping

deBebians is proud to offer free shipping on all orders shipped within the United States.

30-Day No-Worry No-Hassle
Return Policy

Your satisfaction is our highest priority! If you're not completely satisfied with your selection, just simply return the product back to us within the 30-day period for a refund, less a restocking fee.

deBebians is headquartered in the historic jewelry district of Los Angeles, Calif. As a retailer, wholesaler, designer and manufacturer, our company specializes in engagement rings, wedding bands, anniversary rings and custom jewelry. Under the leadership of our two founding GIA Graduate Gemologists, our focus is to provide expert guidance and the best value for a quality piece. Our business model cuts out the middleman by offering fine jewelry direct to the public, and as a manufacturer and designer we can create almost anything for you. We work every day with clients by phone, e-mail or live chat across the country and overseas, as well as with local customers who visit our small showroom. All of our products ship free within the U.S. and can be returned within 30 days for a refund. We are proud of the many amazing reviews and compliments our customers post and want to work with you to make your jewelry dreams come true.


Weddings, Wedding Venues deBebians Reviews, Best Wedding Jewelers in Los Angeles - 2014 Couples' Choice Award Winner
WeddingWire deBebians Reviews, Best Wedding Jewelers in Los Angeles - 2015 Couples' Choice Award Winner
deBebians Reviews, Best Wedding Jewelers in Los Angeles - 2016 Couples' Choice Award Winner

In the Press

Press Releases

Sam Delijani

Sam Delijani, GIA Graduate Gemologist, Owner

Sam Delijani always had an ability for crafting and fixing the nearly unfixable. Working as a young man in his father's Beverly Hills antique store, these qualities began to flourish, restoring rickety time-worn antiques and vintage jewelry into beautiful landmarks of time. After three years of hard work with his father in the antique business, Sam decided it was time to follow his real passion in life: jewelry design.

In 2000, Sam enrolled in the Gemological Institute of America (GIA) in Carlsbad, Calif., to pursue a degree in gemology. He quickly discovered that he had made the right choice. The design course, in particular, helped pave the way toward his future endeavors as a jewelry designer.

Graduating with his degree in March 2001, Sam became a GIA graduate gemologist and landed a job with a high-end jewelry company in San Diego. Climbing through the ranks, his passion and professionalism shined, and he soon became the company's No. 1 salesperson. During those two years working in San Diego, Sam utilized his design savvy and began to implement his signature style by making design modifications to suit each customer's needs.

Working hard and staying focused was always the way Sam lived his life. In 2005, he partnered with Maggie Moore to establish EFA Diamonds, Inc. and its primary retail website, (The initials "EFA" refer to the name of Sam's father's antique store, European Fine Antiques, which operated from 1999 to 2012.) At last, Sam finally had his own outlet to showcase his jewelry design skills without limitation.

GIA diplomas

Sam and Maggie's Gemological Institute of America diplomas.

Over the past decade, Sam has designed more than 1,500 engagement rings for clients across the country. One particularly memorable design was the creation of an intricate flower ring, assembled from six separate pieces and accented with 250-plus diamonds. Today, as an experienced jewelry designer, Sam displays great versatility and comfort when collaborating on a new design with a customer, but he always gives credit where credit is due. It's not just Sam's design; it's a combination of the customer's vision and his expertise. Every custom ring represents the coming together of his customer's dreams and the guidance Sam provides to make those dreams a reality.

Maggie Moore

Maggie Moore, GIA Graduate Gemologist, Owner

Maggie Moore was born in New York, where her connection to jewelry started from birth. Her great grandfather, Louis deBebian Moore, served as director of Tiffany & Co. from 1947 to 1956, and her family tree included those in the silversmith trade. It was evident that this passion passed to Maggie when, as a young girl, she was found going through her mother's jewelry box.

After graduating from college, Maggie enrolled in the gemologist course at the Gemological Institute of America (GIA) in southern California, and it was during this time that she met her future business partner Sam Delijani. In March 2001, she graduated and became a GIA graduate gemologist. Living in San Diego and fresh out of GIA, Maggie attained a position at a local high-end jewelry store. Rising to the top of the ranks within the company, she quickly began to shine brightly like the diamonds she cared so much about. Working hard and keeping a level head on her shoulders, Maggie saved her money in the hopes of starting her own business one day.

In 2005, all the hard work was about to pay off. Maggie and Sam went into business together, and deBebians was born — named in honor of her great grandfather, Louis deBebian Moore. Together, Maggie and Sam worked to build a company that provides high quality fine jewelry at an affordable price.

Maggie's expert diamond knowledge has helped countless couples with the tough decision of finding and selecting the best diamond for their needs. "As GIA graduate gemologists, we have the fundamental knowledge to be able to scrutinize each diamond to make sure the customer is getting the best value for his or her money," she says. "At deBebians, professional knowledge and guidance can provide the best of both worlds: excellent quality and a competitive price."

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Happy Customers

"I just wanted to say I have no words to express how happy I am with quality craftsmanship that was put in to the engraving of this ring! Thank you to all involved with a job well done!" - Trey M., 1/28/2016

Happy Customers

"I received the ring yesterday. It is absolutely perfect. It is exactly what I envisioned. She is going to flip when she gets it. I am sure we will be in touch soon to work on a wedding band. Thanks so much again for all of your help!" - Jarod P., 12/8/2015

Happy Customers

"Just received the ring and it looks fantastic! Fingers crossed my gf thinks the same :) Thank you again for all of your help." - Josh B., 1/29/2016

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